Do people care about water?

tamara_hearts_her_water_body.jpgLooking for tips on how to connect with your "persuadables"? A poll on attitudes towards freshwater issues in BC released last week reveals some juicy tidbits and important trends that can help us all in our communications and engagement with our "persuadable" audiences.

Looking for tips on how to connect with your "persuadables"? A poll on attitudes towards freshwater issues in BC released last week reveals some juicy tidbits and important trends that can help us all in our communications and engagement with our "persuadable" audiences. Freshwater Insights: A Survey of British Columbian Attitudes on Fresh Water polled over one thousand people across British Columbia in May 2013, and was funded by the Real Estate Foundation of BC and the Vancouver Foundation. Insights from the poll include:

+ 95% of British Columbians view quality and abundance of fresh water as vitally important to health and well-being in our regions.

+ 87% agree that local communities should have the right to say "yes" or "no" to decisions affecting their fresh water.

+ 89% favour strict province-wide standards for water protection.

+ 87% say the provincial government should play the lead role in funding water monitoring.

One way we can interpret this massive support for protecting freshwater resources is that water is an issue that hasn't yet been "claimed" by the right or the left. Instead, freshwater is something that we all value regardless of where we are on the political spectrum. This insight opens up a huge range of possibilities in coming up with effective messaging that brings different audiences into our work.

Public opinion research tends to give us the hard numbers to back up something we already know: that water matters to us. These are some good stats to have in your back pocket next time you're tabling, going door-to-door, or chatting with your MLA, band council, city councillor, or neighbour. Take a look at the poll results and see how you can integrate them into your own work as a freshwater champ!


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