10 Essential Messages for Communicating about Drought
As a summer heat wave descends on areas of British Columbia, freshwater stewards, advocates and organizations have an opportunity to rev up the public conversation around drought, water scarcity and how we can do a better job of protecting the water we have in an era of climate change.
We've created a guide with 10 Essential Messages about Drought to help you do just that. With a BC-focus on drought, the guide offers Problem, Solution and Outcome messages that when combined, create a compelling narrative for your use in media communications, community engagement and government relations.
In 2017, four watersheds in British Columbia experienced "extremely dry conditions"--the most severe level of drought (level 4) according to the province's classification system. In 2015, that number was even higher: 10 of 25 watersheds in the province were in severe drought, and another six experienced "very dry conditions" throughout the summer. It's a bit too early to tell how 2018 will shape up, but officials have linked the recent wildfires in the interior to "unusually dry" conditions.
We need to ensure that our communities know about the risks of drought and that we do all we can to both rectify the root causes of drought and increase social and ecological resilience to these events. As climate change takes hold in BC, we need well-informed and engaged constituencies working together to defend the health of our shared waters.
That's why we created the 10 Essential Messages about Drought message guide. Download the guide and join the movement of people and organizations around BC that are working to keep water in BC healthy for current and future generations.
Stay tuned for an upcoming webinar that will walk through creating locally-grounded narratives based on this guide.